thomas morf
brand expert & out of the box thinker
mastering brands since more than 20 years in various executive positions. building long term strategies for consumer brands. vast brand building and international distribution know-how. creating a competitive advantage for your brand.
our core competence #1
brand management
brand management can be defined as „the process of creating a relationship or a connection between a company’s product and emotional perception of the customer for the purpose of generating segregation among competition and building loyalty among customers.“ In 2004 and 2008, Kapferer and Keller respectively defined it as a fulfillment in customer expectations and consistent customer satisfaction.
our core competence #2
sales skills
selling is probably one of the most complex activities in todays business world and often underestimated. sometimes its like walking trough a mine field. If you’re not prepared well, you’re gone.
our core competence #3
presentation skills
mastering presentations is key for convincing people. of course some of us are more gifted than others, but critical elements to keep people’s attention can be learned by anyone.
our core competence #4
guest speaker
thomas morf is a guest speaker for various topics, such as: „how to build a successful brand“, „the swiss watch industry“, „watch technology“ and much more.